Beauty Warrior is a clothing campaign created for River Island–a trendy clothing line for adults, teens, and children–to hit their non-existent preteen clothing. The Beauty Warrior campaign is focused on preteens and their drive to dress like the older girls. This campaign follows River Island’s current clothing style: trendy, modern and edgy with a lot of attitude. Beauty Warriors empower the preteens to dress how they want without having to choose between the way too young children’s clothes or the way too old teen’s clothes.
